I just read this interesting article by Chris Paulis that argues the importance of employing a professional photographer when selling your home.
Chris points out that it’s a real disservice when your home isn’t accurately represented to prospective buyers. He contrasts the photographs for a $1.7 million listing with a $600,000 listing (both from 2011). The $1.7 million home is probably a grand home, but you can’t tell from the pictures.
Meanwhile, the $600,000 home looks warm and interesting. If the prices on these two homes had been the same, a buyer would be far more likely to visit the one with better images. In this scenario, it’s obvious that the professional photographs make a difference.
Below you can see the difference between a point-and-shoot set to auto and a professional photograph using the appropriate settings, camera lens, and lighting.
Another interesting point in the article revolves around who hires the photographer. Many Realtors use a point-and-shoot camera, but have no understanding of aperture, shutter speed, or white balance. Chris says the result is often over- or under-exposed photos that don’t encourage someone to visit the property.
Chris argues that a Realtor is earning 3% or more of the selling price and should invest the $500 – $700 for better pictures. He goes so far as to say that homeowners should demand the agent hire a professional. Of course, Chris is a pro photographer whose business includes taking pro photos for real estate listings, so he’s got skin in the game.
What do you think? Would you demand a professional or look for a “middle of the road” solution? Would you pay the $500 for better photos yourself?